Unconventional events, is one of the major Italian players in the music event production industry. From 2010, the formats that have been created, have attracted tens of thousands of people, always offering spectacular and emotional shows. Unconventional sets itself apart from the rest for its ideas and the innovative formats of its events. The last editions of Monsterland, Holi Dance Festival and Inhabits Milano Design City have triggered an interesting communication mechanism and have definitely made UNCONVENTIONAL EVENTS one of the most important event organising companies in the whole of Italy, within the music and entertainment industries.